I founded HobbyFluencers after years of working with musical instrument and pro audio brands, where I produced and managed influencer marketing campaigns that truly resonated with niche audiences. Over the years, I’ve managed everything from product launches to in-depth gear reviews, always ensuring the influencers we partnered with were the right fit for the brand. These campaigns showed me how authenticity drives sales—musicians and audio engineers quickly dismiss inauthentic endorsements, so I prioritized finding credible voices that my clients’ customers could instinctively trust to guide their purchasing decisions.

We help you partner with content creators whose credibility and expertise in your products and industry can drive real sales. Influencers with authentic passion and deep knowledge of their hobby or pastime can showcase your products in a way that resonates with your customers. Their ability to demonstrate the value of your products through relatable, real-world use cases builds trust and confidence, ultimately leading to stronger customer relationships and increased sales. When your customers see someone they respect and can learn from using and recommending your products, it translates into measurable business growth.